Khristo Ayad is a Doha-based strategic communications consultant and public diplomacy analyst. He has held several senior positions at global consultancy firms in Qatar and the UAE, where he provided strategic counsel to multiple public and private sector organizations. Ayad’s research activities focus on the GCC states, as well as soft power diplomacy in a broader context, including the European Union. He has also served as adjunct lecturer for strategic communications at several institutions in the Gulf, and delivered numerous talks in Germany, Qatar, and the UAE. Ayad holds an M.A. in Diplomatic Studies from the University of Leicester.